№ 05 — About
The masthead
Photograffiti is a marketplace for fashion photography, run like a working magazine. Photographers publish contact sheets. Models keep comp cards current. Agencies and brands scan both, circle their selects, and hold real dates at published rates — with payment in escrow until the delivery is approved. No pitching, no rate roulette, no chasing invoices.
It is also a community in the older sense: a roster that reviews each other's work, a journal that writes down how the work actually gets made, and a weekly edit of frames worth arguing about. 10 photographers and 10 models across 12 cities, Toronto most of all.
Who it serves
Photographers
A portfolio that works like a booking page. Publish plates and a rate band, mark the dates you are open, and let the work argue for itself. Verified record — response time, completed shoots, reviews — stamped in the margin, not invented in a bio.
Models & talent
A comp card that is always current: numbers on hairlines, prints from real shoots, your agency one line below your name. When a photographer's shoot appears on your card, both of you get found by the same search.
Agencies & brands
Scan contact sheets the way an editor would — under a loupe, not through a pitch deck. Match a photographer to the talent already in their frames, hold both for the same dates, and let escrow carry the risk.
How a match happens
- 01
Scan the sheets
Browse the roster and the model board. Filters by specialty and city; frames, plates, and comp cards do the talking.
- 02
Hold the dates
Rates are printed next to the work. Pick the open window from the date book, state usage and deliverables, and hold it — the hold lasts 48 hours.
- 03
Escrow does the rest
Payment sits in escrow from acceptance to approval. Delivery approved, funds release. Disputed, the desk reads the contract. Nobody works exposed.
Start where everyone starts — with the frames. New to the vocabulary? The FAQ reads like a glossary.